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Writing and Selling Articles for Profit An Insider's Guide to Getting Published Writing Effective News Releases
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Writing Effective News Releases By Catherine McIntyre |
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Format: Paperback Size: 8 1/2 x 11 Illustrated Page Count: 176 ISBN: 0-941599-19-1 List Price: $20.00
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How to Get Free Publicity for Yourself, Your Business, or Your Organization
Would you like to have your business featured in hundreds of newspapers and magazines, and on radio and TV stations around the country? Would you like your name, service, event, or organization advertised at little or no expense?
You can do just that by using news releases. A large part of the information the public receives from the media is generated through news releases. If you want to publicize anything but have a limited budget, you can get the publicity you need through news releases.
This book, written in easy to understand language, will show you how to write effective news releases. The author gives clear step-by-step instructions to help you understand the essential elements of a good news release and provides numerous examples that have proven to be successful.
You will learn what information to include and what mistakes to avoid, how to structure the release for the greatest effect and how to incorporate news values that will make your news release newsworthy and spark the interest of editors and program directors. Includes dozens of valuable tips on dealing with the media to assure the best results from your efforts. A must for any business, club, or organization.
Contains many examples of effective news releases used by clowns, magicians, and other entertainers as well as other professions, businesses, and non-profit organizations.
Catherine V. McIntyre is a successful newspaper columnist and reporter as well as an experienced advertising copywriter.
"Catherine McIntyre describes how to write effective news releases by focusing on the news values that are required for any well-written story. These are not difficult to understand, but they are often neglected, especially by the novice writer of news releases...Writing Effective News Releases...will generate more publicity for you organization."
"Every writer, business person, employee, etc. needs this book...Examples are perfect. This is great!!"
"Having read Writing Effective News Releases, I must urge individuals and publicity chairpeople seeking publicity to use this book as their definitive guide. It's right on target."
"Very interesting, informative and useful. Your book will surely be an excellent tool for those who do not have the access to professional resources."
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